Discover the Heart of WinksBeaute

A heritage-inspired journey blending Japanese rituals and European elegance — crafted to restore confidence, naturally.

WE CONTINUE TO INNOVATE NEXT-GEN HAIRCARE SOLUTIONS

At WinksBeaute, research and innovation are the heartbeat of everything we do. Our unwavering commitment to science-backed, results-driven formulations has positioned us at the forefront of modern haircare.
 

What began as a personal journey quickly evolved into a mission: to create gentle yet powerful solutions that restore confidence from root to tip. 
 

Today, we continue to lead the way in developing next-generation products that nourish the scalp, revive thinning strands, and deliver visible results—redefining the future of hair wellness for years to come.

Clara Watanabe / CEO

100% Laboratory Tested

All products are carefully lab tested with international standards

Not Tested On Animals

All products sold on the market are committed to not testing on animals

Natural Ingredients

Produced entirely from natural ingredients, safe for all hair type

100% Paraben Free

100% paraben free to limit irritation to the most sensitive skin

HAIR-LOVING FORMULAS FOR EVERY SCALP & STRAND TYPE.

At WinksBeaute, we blend time-honored Japanese rituals with cutting-edge European science to craft advanced haircare solutions that work for every hair type and concern. From root concealers to revitalizing serums, our formulas are designed with high-performance ingredients proven to deliver visible results.

 

Our commitment to hair wellness drives us to develop gentle yet powerful products—clinically tested and customer-loved—that restore confidence, nourish the scalp, and enhance hair vitality with every use.
Title

120K+

Happy Customers Worldwide

98%

User Satisfaction Rate

30+

Clinically Reviewed  Haircare Solutions

Science-Driven Haircare Rooted in Purpose

Mission & Vission

At Winksbeaute, we believe beautiful hair starts with healthy roots—and that starts with science. Our mission is to transform hair confidence for women everywhere through clinically tested, nature-inspired solutions.

 

Blending Japanese botanical wisdom with European precision, our high-performance formulas are powered by pure actives and innovative technology—developed to nourish, strengthen, and revive thinning, aging hair at every stage.

Our Impact

We’re more than just a beauty brand—we’re a movement.


Winksbeaute supports women rebuilding confidence from the inside out, including partnerships with global nonprofits to empower underserved women through skill-building, mentorship, and wellness access.

 

From every product to every initiative, we are committed to making a tangible difference—one strand, one story, one woman at a time.

What Our Customers Are Saying

Looks Like I Just Got My Hair Done!

“People always ask if I’ve just come from the salon—and it’s all thanks to this amazing product. It gives volume, coverage, and confidence in minutes.”

Lauren T. / HR Consultant

Game-Changer for Busy Mornings!

"This touch-up concealer saves me every time I’m running late. No more grey roots peeking through! It’s mess-free, fast, and looks just like my natural hair.”

Rosalin C. / Fitness Coach

Truly a Hair Confidence Booster!

“I've tried countless products for my thinning hair, but nothing compares to this. My roots look fuller instantly and the color blends so naturally—I can't leave the house without it now!”

Jessica M. / Marketing Strategist

NEW COLLECTION 

Premium Haircare, Curated for You

Looking for the perfect place to start?
Explore our most-loved essentials in the Winksbeaute Collection—where visible results meet clean, confidence-boosting care.
Shop Now